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WEBSITE DESIGN AND SEO by Bill Pierce THE NEED FOR A QUALITY WEBSITE The growth of the Internet, or World Wide Web, (WWW), has proven to be by far, the most popular way for potential new clients or customers to find your business. Thus, having a website for your business is now a necessity. However, in today's competitive marketplace, just having a website is not enough. To compete and drive as much traffic as possible to your business, your website needs good design and Search Engine Optimization. SEARCH ENGINE OPTIMIZATION Search engine optimization (SEO) is the technique of improving the amount of traffic to a website from search engines (such as Google) via search results of specific key words or phrases. The higher up a site appears in the search results list, the more visitors it will receive from the search engine. The goal of quality SEO is to rank a site on the first few pages of a search result, since few users look past the first few pages of a search. Quality SEO, done in the correct manner, gives a website strong web presence. There are many techniques to creating and improving SEO for a site. Using outdated techniques is not only ineffective; they can cause your site to be penalized, thus removing your site from all of the possible benefits of a search engine. These techniques are constantly changing. Radioactive Future keeps up with the latest techniques to give your site the highest possible SEO. We ensure that the techniques we use are the most widely accepted industry standards. SEO is based on keywords and phrases. For example, if your site is for a hair salon in San Diego, California, one of the top search phrases would be "San Diego Hair Salon." Choosing the best keywords and phrases is the most important factor to ranking your site high in the search results. Radioactive Future uses the latest and most effective techniques to find the best, most commonly used keywords and phrases to use on your site. GOOD DESIGN, LOAD TIMES, AND CLEAN CODING Web design techniques and the talents of web designers vary widely. To have the most effective site requires the site to be optimized for the web, which means that pages and graphics load as quickly as possible. Long wait times for pages to load can cause viewers to lose interest and move on to other things. Every site Radioactive Future makes is guaranteed to be the fastest loading site possible. Another facet of good design is navigation, or how to move from one page to the next on a site. There are lots of creative designs of sites on the web, which look nice and interesting, but have confusing navigation structures. This frustrates users when trying to find the information they are looking for. All sites designed by Radioactive Future use the most user friendly and logical navigation structures. Clean coding is essential to a good site. Many sites look great at face value, but if you dig deeper and look at the underlying code, they are coded badly. This can cause a variety of problems, such as features not working correctly on different pages, or the site looking different (or appearing broken) on different browsers. This is known as cross platform compatibility. All of our sites use the cleanest code to ensure your site looks great and functions properly on all available browsers and monitor sizes. Good design also encompasses the content of a site. Another specialty of ours is marketing, which we integrate into every new site we create. When making a new site, we study all of the products and services that the client offers, as well as the client's current and planned marketing campaigns. We then ensure that the site we make features all of the client's most important products and services, including the best possible photos and information. This is to ensure that the site is the most effective marketing tool it can possibly be. This is one of the most important website features that is often overlooked by most web designers. Another very important part of good design is the use of grammatically correct English and proper spelling. Far too many times, we see sites on the Internet with spelling and grammar errors. These errors erode the confidence of visitors to your site, making your site, and therefore your business, appear less professional, and therefore lose business for you. Radioactive Future employs the best copy editors and thoroughly checks all text on all of our sites, to ensure that our sites deliver the best possible message, with no grammar or spelling errors. THE VERY BEST CUSTOMER SERVICE Here at Radioactive Future, quality customer service is essential to us. We do our very best to ensure every client is completely satisfied. If you choose us to make you a new site or re-design your site, we can guarantee your site will be the highest quality site possible, and have the look and feel that you like. When updates are needed, you can be sure they will be done quickly and to your specifications. Contact us today to get started with building a top notch web presence for your business! |
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